FOCUS ON: Tough Thinking for Tough Times
When the going gets tough, your strategic thinking needs to be spot on. In this issue, Wharton faculty examine strategies for success in an economic downturn, including strategic thinking, marketing strategies, and financial knowledge. We also offer a free chapter of a book on strategic agility, and a set of upcoming programs that can sharpen your mind for the tough competitive challenges ahead.
Articles
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Thought Leaders I
Strategies to Think Your Way Out of a Downturn
In an environment with limited resources, it is more important than ever for managers to think creatively and rigorously about strategy. Wharton Professor Harbir Singh, academic co-director of Wharton's Strategic Thinking and Management program, offers insights on strategies for tough times. More
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Thought Leaders II
Marketing Against the Tide: Go Where Rivals Fear to Tread
When other companies are cutting their marketing budgets, those that spend can get much more impact for their dollars, says Marketing Professor David Reibstein. He and other faculty members also offer other strategies for marketing in a downturn. More
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In the Classroom
Sharpen Your Pencils: Finding Value in Shrinking Bottom Lines
As budgets tighten, managers need a sharper understanding of financial statements and financial ratios. Wharton Accounting Professor Rick Lambert, academic director of Wharton's Finance and Accounting for the Non-Financial Manager program, discusses the key financial statements that can help guide investments and other decisions in an environment in which every penny counts. More
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Wharton School Publishing
Fast Strategy
Why do some companies fail to adapt to change, while others thrive on change, disruption, and discontinuity? In today's constantly shifting business environment, if you can't adjust to change, you're doomed. In their new book, Fast Strategy: How Strategic Agility Will Help You Stay Ahead of the Game, Yvez Doz and Mikko Kosonen show how to develop strategic agility in your business, so that you stay ahead of your competitors. More
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September Poll Results
View Wharton@Work readers' response to the question "How much have your job responsibilities increased as a result of reorganization, increasing competition, or other turbulence?" More
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I think I'm just going to sit this recession out. © The New Yorker Collection 2008 Robert Mankoff from cartoonbank.com. All Rights Reserved. 
You're amazing, Hargrave — fair weather or foul, good times or bad, boom or recession, you're always the same. © The New Yorker Collection 1991 Charles Barsotti from cartoonbank.com. All Rights Reserved. |
Featured Programs:
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Essentials of Management
To take the next step in your career, you need a broader view. Drawing on faculty of Wharton's top-ranked MBA program, Essentials of Management teaches core concepts of strategic management.
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Leading and Managing People
Your success depends upon influencing others. Leading and Managing People shows you how to use the fundamental principles of human behavior and communication to engage others in achieving your goals.
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Resources
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